Tagged Comfort-A-Home, the initiative which is part of the company’s Corporate Social Responsibility, seeks to comfort homes with free donations of Mouka branded mattresses in line with the firm’s plan to celebrate its 60th anniversary.
Under the initiative, the general public is expected to nominate homes they believe deserve to be comforted with donations of free Mouka mattresses.
To send in nominations, participants are required to write a compelling essay of not more than 200 words stating why the family or home deserves the Mouka mattresses. Name, phone number(s) and address of the home/family being nominated should be included in the entries. All entries should be sent to moukaat60@gmail.com
According to Tolu Olanipekun, Mouka's Senior Marketing Manager, window entry closes on 31st October, 2019, after which a panel will judge the nominations and select 60 homes. Winners will be announced on the company's social media platforms. Terms and conditions apply.
The foundation of the Mouka brand was laid in 1959 when the scion of the Faiz Moukarim family started the Mouka Metalwood factory in Kano to manufacture furniture and iron beds.
For 60 years of operating in Africa's largest economy, Mouka has been able to establish over a thousand branded outlets nationwide. Industry experts say Mouka is Nigeria's leading mattress and bedding products manufacturer.
Marketing dynamics also suggest that the brand has remained a first choice for millions on the Nigerian market.
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